Central New Hampshire Chamber of Commerce
Raise awareness and improve perception of CNHCC within the local community and tourist populations; demonstrate value to current and prospective members.
As a pro-bono endeavor, we developed cohesive branding and creative strategies for traditional and digital marketing channels. We designed and secured a trademark for the Heart of 603 logo.
Updated Branding and Trademark Logo
The brand update featured a modern font family and fresh color palette, as well as an integrated Heart of 603 tagline and logo across brand channels and merchandise.
Collateral — Print and Digital
We created branded templates for print materials, including stationery, business cards, and event flyers. The updated branding was applied to CNHCC’s digital and social channels.
Social Media Marketing Campaign
Social media showed tremendous results; July 2018 organic impressions grew from roughly 2,000 to 20,000.
An updated website UX aligned with branding standards and introduced a collaborative community calendar. Web development was completed by a Chamber partner.