Central New Hampshire Chamber of Commerce

THE ASK:

Raise awareness and improve perception of CNHCC within the local community and tourist populations; demonstrate value to current and prospective members. 

THE ANSWER:

As a pro-bono endeavor, we developed cohesive branding and creative strategies for traditional and digital marketing channels. We designed and secured a trademark for the Heart of 603 logo.

Updated Branding and Trademark Logo

The brand update featured a modern font family and fresh color palette, as well as an integrated Heart of 603 tagline and logo across brand channels and merchandise.

Collateral — Print and Digital

We created branded templates for print materials, including stationery, business cards, and event flyers. The updated branding was applied to CNHCC’s digital and social channels.

Identity Package
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E-blast/Flyer
Facebook Event 

Social Media Marketing Campaign

Social media showed tremendous results; July 2018 organic impressions grew from roughly 2,000 to 20,000.

Website

An updated website UX aligned with branding standards and introduced a collaborative community calendar. Web development was completed by a Chamber partner.

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