Central New Hampshire Chamber of Commerce
THE ASK:
Raise awareness and improve perception of CNHCC within the local community and tourist populations; demonstrate value to current and prospective members.
THE ANSWER:
As a pro-bono endeavor, we developed cohesive branding and creative strategies for traditional and digital marketing channels. We designed and secured a trademark for the Heart of 603 logo.
Updated Branding and Trademark Logo
The brand update featured a modern font family and fresh color palette, as well as an integrated Heart of 603 tagline and logo across brand channels and merchandise.
Collateral — Print and Digital
We created branded templates for print materials, including stationery, business cards, and event flyers. The updated branding was applied to CNHCC’s digital and social channels.
Identity Package
E-blast/Flyer
Facebook Event
Social Media Marketing Campaign
Social media showed tremendous results; July 2018 organic impressions grew from roughly 2,000 to 20,000.
Website
An updated website UX aligned with branding standards and introduced a collaborative community calendar. Web development was completed by a Chamber partner.
Other Case Studies
