D.Williams Build & Design

THE ASK:

This small business specializing in high-end, custom-built homes requested a logo and branded materials designed to reflect hands-on, hard-working tradespeople dedicated to the art, craft, and science of building and historic renovations.

THE ANSWER:

An identity package that is rugged and distressed while distinguished. We paired a typographic logo design with a powerful, minimalist color palette, resulting in a strong, no-nonsense approach.

Logo and Branding

A distressed font and simple graphic element create this clear and powerful logo suite. It’s easily recognizable and designed to work well in various digital and print applications.

Pantone 633 CP

Identity — Print and Digital

A business card on extra thick stock conveyed strength and practicality as it could withstand a construction site environment. Digital components included social media graphics and a website that serves as an online portfolio of completed projects. Stickers were a bonus gift for the client!