ServiceLink & WellnessLink

In order to align with ADA guidelines, CG Studios recommended a light refresh to the ServiceLink logo. The intentionally moderate design changes allowed for a low friction transfer of brand recognition. We leveraged the refreshed design to create an umbrella brand for services, initiatives, and programs. The WellnessLink logo and marketing awareness campaign reinforce the ServiceLink brand.

Previous Logo

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Refreshed Logo

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WellnessLink Logo & Marketing Collateral

WellnessLink is a sister brand to ServiceLink. The brand identities are aligned to build recognition and reinforce connection across services. Marketing materials included a flyer, a direct mail postcard, and social media assets. 

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Social Media Graphics & Language

WellnessLink provides anyone in New Hampshire aged 60 and older with easy to understand, accurate, no-cost-to-you coordination and information for COVID-19 testing, vaccination and follow up care. 

#calltoday #covid19 #newhampshire

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Other Featured Work