ServiceLink & WellnessLink
In order to align with ADA guidelines, CG Studios recommended a light refresh to the ServiceLink logo. The intentionally moderate design changes allowed for a low friction transfer of brand recognition. We leveraged the refreshed design to create an umbrella brand for services, initiatives, and programs. The WellnessLink logo and marketing awareness campaign reinforce the ServiceLink brand.
WellnessLink Logo & Marketing Collateral
WellnessLink is a sister brand to ServiceLink. The brand identities are aligned to build recognition and reinforce connection across services. Marketing materials included a flyer, a direct mail postcard, and social media assets.
Social Media Graphics & Language
WellnessLink provides anyone in New Hampshire aged 60 and older with easy to understand, accurate, no-cost-to-you coordination and information for COVID-19 testing, vaccination and follow up care.
#calltoday #covid19 #newhampshire