Waterville Valley Recreation Department
THE ASK:
Execute a light touch logo refresh while maintaining a connection to the existing logo. Introduce a hiking patch program, WV Redliner 125, and develop a marketing campaign to promote Waterville Valley's designation as the First of Hiking Trails in America.
THE ANSWER:
An enhanced logo and a patch program designed in alignment with a creative ad campaign. The Rock Your Soul ad campaign included a series of original illustrations to communicate the depth and breadth of Waterville Valley’s trail system.
Refreshed Logo and Brand
A modern font family and subtly enhanced logo strengthened the brand. We retained a similar color palette to align with the client’s preference.
Pantone 299
Pantone 123
WD Redliner 125 Patch Program
We developed and rolled out a visual identity, content, marketing collateral, and social media posts for the client’s new hiking patch program.
Rock Your Soul Marketing Campaign
We developed a series of print and digital ads featuring different aspects of Waterville Valley’s trail system. Each ad highlighted a trail feature and reinforced the key message: First Network of Hiking Trails in America.
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