Waterville Valley Recreation Department


Execute a light touch logo refresh while maintaining a connection to the existing logo. Introduce a hiking patch program, WV Redliner 125, and develop a marketing campaign to promote Waterville Valley's designation as the First of Hiking Trails in America.


An enhanced logo and a patch program designed in alignment with a creative ad campaign. The Rock Your Soul ad campaign included a series of original illustrations to communicate the depth and breadth of Waterville Valley’s trail system.

Refreshed Logo and Brand

A modern font family and subtly enhanced logo strengthened the brand. We retained a similar color palette to align with the client’s preference.

Pantone 299

Pantone 123

WD Redliner 125 Patch Program 

We developed and rolled out a visual identity, content, marketing collateral, and social media posts for the client’s new hiking patch program.

Rock Your Soul Marketing Campaign

We developed a series of print and digital ads featuring different aspects of Waterville Valley’s trail system. Each ad highlighted a trail feature and reinforced the key message: First Network of Hiking Trails in America.

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